Practical guidance

Prepare the landing journey before launching ads

Make sure the offer, page and follow-up support the same next step.

Key takeaways

Check the offer: Confirm price, availability, eligibility and permitted claims.
Align the page: Use a focused headline, relevant explanation and clear contact path.
Test capture and attribution: Submit a staging enquiry, confirm it reaches the CRM and verify that first and latest campaign details remain distinct.
Agree the review rhythm: Set the budget, qualified lead definition and review date.

Check the offer

Confirm price, availability, eligibility and permitted claims. Assign a person to approve the final copy.

Use a focused headline, relevant explanation and clear contact path. Check the page on a small screen and a slow connection.

Submit a staging enquiry, confirm it reaches the CRM and verify that first and latest campaign details remain distinct.

Set the budget, qualified lead definition and review date. Change the campaign based on evidence from the complete journey.