SEO is a digital marketing strategy to enhance a website's visibility in search engine results. By optimizing content, keywords, meta tags, and backlinks, it aims to improve organic search rankings, attract more traffic, enhance user experience, and ultimately boost online presence and business growth.
Web optimization involves improving website performance by optimizing elements like speed, responsiveness, and user experience. It includes optimizing images, reducing code complexity, and utilizing content delivery networks (CDNs) to ensure faster loading times and better usability. These optimizations enhance user satisfaction and SEO, contributing to a more successful online presence.